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Audica Professional expands distribution


May 18, 2007

Cambridge-based Audica Professional Limited, manufacturer of stylish
micro-systems for background music, corporate AV and audio
communications applications...


Cambridge-based Audica Professional Limited, manufacturer of stylish micro-systems for background music, corporate AV and audio communications applications, has announced a significant expansion of its distribution with the appointment of three new distributors; MOCOM Communications Systeme Handelsgesellschaft m.b.H. in Austria, QSC Audio Products Spain, S.L in Spain and Venuetech LLC in the UAE.

Audica Professional was launched at PLASA in 2006 with just two distributors, CUK Audio in the UK and M-Pro in the BeNeLux. This has expanded rapidly and the company now has established distribution throughout all major Europe markets as well as in Russia, parts of Asia and Australia.

Derek West, Sales Director of Audica Professional, commented, “The last eight months have shown amazing growth in our distribution and sales, and proved the importance of the main industry exhibitions, the pro audio media and distributor networking. Being with CUK from the start gave us a successful PLASA launch and we exhibited at Frankfurt in March with TRIUS. Both shows gave us great exposure and introduced us to many new distributors, as well as launching us within the local markets. This has been very well supported by the pro audio magazines – there can’t be many industries where the trade media so effectively informs about companies and products on a global scale, and this has equally bought in a lot of enquiries and business. Thirdly, networking between European distributors is far more prevalent than ever before and simply being with influential distributors brings contacts and introductions”.

West continued, “We are really pleased to be working with MOCOM and QSC, both are very well established and experienced distributors in core European markets. Venuetech in Dubai are one of the most dynamic and influential distributors in the Middle East and their appointment at this time means we will be joining them at PALME to launch Audica Professional in the region”.

Venuetech will be showing the full range of Audica Professional’s MICROseries electronics and loudspeakers at the PALME Middle East exhibition in Dubai from the 20th to the 22nd May, supported by staff from Audica in the UK.

» Audica Professional Ltd Company Profile

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